Review OnElements Of Tactical Marketing Plan

Question: Discuss the elements of tactical marketing plan for new and unique kind of Colas? Answer: To ensure that the marketing plan actually works when implemented, it is necessary to make some pre analysis using the tools of marketing strategy development to speculate the target audience towards whom the marketing plan should be directed. As the Cola is a new product, consumers have no idea as to what usefulness it will impart if they use it. Hence to convince the target consumer group to choose the new Cola over already prevailing competitor products in the market, extensive SWOT analysis and the identification of the elements of a tactical marketing strategy is extremely necessary. SWOT analysis is extremely useful in determining the Strengths, weaknesses, opportunities and threats to the product (Paley, 2000). To attract the attention of the consumers, emphasis on the design and innovativeness of the product is important. The strength of the company should be directed towards proper and attractive packaging and bottling to attract the most number of customers (Cspinet.org, 2016). Leveraging the Cola marketing is the idea of going global regarding advertisement of the product. Soft drinks are usually marketed by being available, accessible and affordable. So, a strategy of initially discounted prices to attract the attention of customers should be a good start. In addition to this, the product should be available to the target customers and the manufacturing team has to take care of the fact that enough units are produced for supply to the market. Advertisement campaigns over the internet on social media sites can attract the attention of a large number of customers especially youngsters who are always enthusiastic in trying out newer products, unlike aged consumers who are more prone to being loyal to a particular brand of product. The implementation of the well known and fruitful marketing strategy development tool of the 8Ps will be a great help in the marketing of the new cola. These can be summarized as below. Price- determining the price of the product which shall not cut a hole in the consumers pocket yet keeps the business in the profit making zone. Product- the quality of the product and the quantity of the product that shall be made available for a particular price (Cooke, 1994). Promotion- advertisement through television networks and social media as well as through hoardings and banners will be a great step in making the consumer market aware of the new product as well as its specifications and product features. Placement- The location of the product People- The team that that represents the business and how the consumer can trust upon their expertise Physical Environment- The environment or ambiance Process- How the general consumer market shall avail the product Packaging- The packaging of the product plays a great role in not only attracting the attention of the customers but also induces a sense of the reliability of the product in the minds of the potential buyers. For instance, packaging in a recyclable or reusable container of the soft drink will encourage he customers in opting for the product over any competitor product (123helpme.com, 2016). References 123helpme.com (2016). Soft Drink Company Marketing Plan : Business Analysis Marketing. Retrieved 26 January 2016, from https://www.123helpme.com/soft-drink-company-marketing-plan-view.asp?id=166266 Cooke, S. (1994). Database Marketing: Strategy or Tactical Tool? Marketing Intelligence Planning, 12(6), 4-7. https://dx.doi.org/10.1108/02634509410064150 Cspinet.org, (2016). Index of /new/pdf. Retrieved 26 January 2016, from https://cspinet.org/new/pdf/ Hiebing, R., Cooper, S. (1997). The successful marketing plan. Lincolnwood, Ill.: NTC Business Books. Jain, S. (2000). Marketing planning strategy. Cincinnati, Ohio: South-Western College Pub. Paley, N. (2000). How to develop a strategic marketing plan. Boca Raton, Fla: St. Lucie Press.